The Problem Services Process About FAQ Let's Talk

The end justifies the marketing.

Your pipeline is stalled. Your GTM is why. I diagnose what's broken and build the engine that fixes it — without the full-time hire.

Let's Talk See how it works
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The Problem

If you're here, something isn't working.

Pipeline goalsmissed
Marketing → sales handoffbroken
Lead volume up. Revenuenot
Board meetingsoon

Your GTM was built to survive, not scale.That's what Mackeyavelli is for.

What I do

Senior GTM judgment, on demand.

Five ways I plug in — starting with the one that fixes everything downstream.

Start here
01

GTM Reset + Architecture

Diagnose what's broken, align the motion, and build what's actually missing. This is the foundation every other engagement is built on.

02

Brand + Demand

Sharpen your positioning and build programs that fill the funnel with buyers, not just leads.

03

Pipeline Velocity

More qualified pipeline. Faster handoffs. Less "why did this deal go cold."

04

Customer Expansion

Your best source of new pipeline is already a customer.

05

Leadership + Team Mentoring

Build the team that sustains the engine after I'm gone.

0x
ROI on demand campaigns Cvent
0%
YoY pipeline growth per FTE SurveyMonkey
0%
Order growth YoY GiftTree
0x
ROI on sponsorship programs Cvent
0%
Decrease in flagship event costs SurveyMonkey
0%
Revenue growth YoY Audigy Medical
How it works

Diagnose. Architect. Execute.

01

GTM Audit

I get into your funnel, messaging, team, and motion. I find what's broken, what's missing, and what's actually costing you pipeline.

02

Architect

I build the systems you need for growth: strategy, playbooks, frameworks, and channel logic — designed to run without me.

03

Execute

I work alongside your team to put new systems into motion. Not just a handoff deck. No disappearing act. Real partnership.

About

Machiavelli believed the ends justified the means. I believe the ends justify the marketing.

After 15 years running marketing and GTM at companies like SurveyMonkey, Cvent, and GiftTree, I've learned that revenue is the only metric that matters. Everything else is a leading indicator.

I work fractionally with B2B SaaS companies that need GTM clarity fast — and leave every engagement with a system that runs after I'm gone.

I'm based in Portland, where I live with my husband, daughter, and a husky. When I'm not building growth engines, I'm trying to grow a garden (with mixed results and zero help from the husky).

I'm Asha Mackey. This is Mackeyavelli.

Asha Mackey
AM
45 minutes

The GTM clarity call.

A real conversation about what's broken and whether I can help.

Let's Talk
Questions

The honest answers.

It's an old nickname from my college bartending days that stuck. Turns out reading a room, knowing what people actually want, and staying three steps ahead translates pretty well to GTM.

Evil, no. Misunderstood, yes. Machiavelli built the operating system of political power. But fundamentally he was solving the same problems modern GTM faces today: what actually moves people to act, what forces drive outcomes, what separates strategies that win from ones that just sound good. Replace princes with buyers, and ruthless with relentless, and you get Mackeyavelli.

You get senior GTM judgment without the 12-month ramp, the equity, or the hiring process. I've built the pipeline engine before. I know which levers move it, which initiatives are distractions, and how to get your team running it without me. Most companies at your stage don't need a full-time Head of Marketing yet. They need the expertise of someone who's done it before.

Every engagement starts the same way: we figure out what's actually broken. Where it goes from there depends on what you need — some companies need a 90-day reset, others need an ongoing strategic partner. The GTM clarity call is where we figure that out together.

I'm not the right fit if you need someone to run your paid ads day to day or churn out blog content.